Active Electronic Media Device Packaging

ABSTRACT

Active packaging for supplying power, data, or both power and data to an electronic media device while the device is housed within the active packaging is provided. The active packaging may include one or more electrical traces in-molded or printed onto the packaging that couple to a suitable connector on the device. Power may also be provided via one or more wireless power techniques. Multiple active packages may be conductively stacked to transmit power, data, or both power and data to a row or stack or devices. POM sensors integrated with or attached to the device (or the active packaging itself) may detect various movement events. Coordinated and synchronized display effects may be presented while the devices are housed within the active packaging.

CROSS-REFERENCES TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.13/323,751, filed Dec. 12, 2011, which is a divisional of U.S.application Ser. No. 12/008,042, filed Jan. 7, 2008, which claims thebenefit of U.S. Provisional Patent Application No. 61/017,569, filedDec. 29, 2007, the disclosures of which are hereby incorporated byreference herein in their entirety.

BACKGROUND OF THE INVENTION

This invention relates generally to electronic media devices, and, moreparticularly, to active packaging for electronic media devices thatallows power, data, or both power and data to be supplied to one or moreelectronic devices housed within the active packaging.

Traditional packaging for an electronic media device includes plastic orcardboard containers and boxes that house the electronic media device.The outside of the container or box is typically printed with variouslabels, advertising, device specifications, and other useful informationthat allows the consumer to make an informed decision whether or not topurchase the electronic media device. For example, compatibilityinformation, the hardware or software requirements of the electronicdevice, and information about accessories for the electronic mediadevice may all be printed on the outside of the device packaging.

The inside of the device packaging is typically designed to securelyhouse the electronic media device. The main design consideration for theinside of electronic device packaging may be to prevent damage to thedevice during shipping, storage, or consumer handling. For example,styrofoam or polystyrene insulation or beads may be included within thepackaging to help insulate the electronic media device from shock. Otherprotective measures, such as air cellular cushioning, polyethylenefabrication foams, and various forms of suspension or retentionpackaging, may also be used in some packaging designs. For example, ahighly resilient, low-slip film may be used to encase the electronicmedia device (particularly portable electronic media devices) to preventor reduce shock and vibration.

Although typical packaging for an electronic media device may bedesigned to adequately protect the device from shock or damage, thepackaging is extremely limited in other respects. For example, theability to fully view or interact with the electronic media device whilestill inside the packaging is severely limited in most packagingdesigns. Although unobtrusive packaging designs have been developed,these designs typically do not allow the electronic media device to beinteracted with while inside the packaging.

In addition, typical packaging designs do not enable the electronicmedia device or devices housed within the packaging to present content(e.g., media content or advertising) while inside the packaging andwithout draining battery power. Other functionality, such as firmware orsoftware upgrades, are also typically not available while the electronicmedia device is housed within the product packaging (e.g., at a retaillocation). This is primarily due to the inability to provide externalpower or data to the device while still housed within the packaging.

BRIEF SUMMARY OF THE INVENTION

In view of the foregoing, active packaging for electronic media devicesis provided. The active packaging may provide power, data, or both powerand data to one or more electronic media devices housed within thepackaging. The power may be provided by a direct power connection to anexternal power supply or by one or more wireless power techniques. Adata signal may be provided by one or more direct data lines to theelectronic media device within the packaging, or the electronic mediadevice may enable an integrated wireless network interface to receive adata stream while housed in the packaging. The data signal may includepromotional information (e.g., advertising) or media content (e.g.,digital audio or video content) for presentation on the electronic mediadevice while inside the active packaging. The data signal may alsoinclude firmware or software updates, bug fixes, or applicationcustomizations to be applied to the electronic media device.

In some embodiments, one or more electronic media devices are housed inan encasing that is at least partially transparent. The encasing may beformed from any type of plastic or polymer, and may include, forexample, any thermoplastic, thermoset, acrylic fiber, synthetic resin,styrene, or other suitable material. For example, the material formingthe encasing may include a thermoplastic or thermosetting polymer with ahigh melting point. In some embodiments, red phosphorous may beincorporated into the polymer to improve its flame-retardant propertiesand increase its melting point.

The encasing may allow for at least the display portion of theelectronic media device to be viewed from the outside of the encasing.For example, the encasing may take the form of a rigid or flexibleplastic sleeve or any other type of container. Pull tabs may also beincluded on at least one perimeter portion of the encasing to allow foreasy removal of the electronic device from the encasing. In someembodiments, the encasing may also be configured to securely hold theelectronic media device until the encasing is bent slightly convex, atwhich point the electronic media device may be easily removed from theencasing.

In some embodiments, a plastic (or any other suitable polymer) backingis used instead of, or in addition to, the encasing. The backing mayinclude one or more clasps or hooks that secure the electronic mediadevice to the backing. In some embodiments, the backing is rigid, butmay be bent slightly in the convex direction to release the electronicmedia device. For example, a consumer may gently press the top andbottom portions of the backing in order to bend each of the top andbottom portions of the backing five to fifteen degrees. After bendingthe backing, one or more of the clasps or hooks may release theelectronic media device, allowing the device to be freely removed fromthe backing.

The backing may be printed (or in-molded) with one or more wire tracesto supply power, ground, and data to the device. In some embodiments,the wire traces are routed to the appropriate pins or connectors on theelectronic media device through the hooks or clasps that hold the deviceonto the backing. For example, one hook or connecter may interface witha dock connector interface (or other suitable interface) on theelectronic media device. The dock connector may include four pins tocommunicate over a Universal Serial Bus (USB) interface. One pin may beincluded for USB power (e.g., +5 VDC), one pin may be included for USBground, one pin may be included for USB data (negative differential, forexample, −3.3 VDC), and one pin may be included for USB data (positivedifferential, for example, +3.3 VDC). Any suitable number and types ofwires or wire traces carrying any suitable types of signals may be usedin other embodiments.

In some embodiments, the encasing may be inserted into an outer housing.The outer housing may include any suitable packaging, such as a plasticor cardboard case or container. Like the encasing, at least part of theouter housing may be transparent (or cut away) so that at least thedisplay of the electronic media device within the inner encasing isvisible from the exterior of the outer housing. The exterior of theouter housing, the backing, or the encasing may be printed with varioustypes of information, such as advertisements, product specifications,and any other suitable information.

To provide power to the electronic media device or devices housed withinthe encasing, at least two wire traces may be printed onto or within theencasing or backing in some embodiments. In some embodiments, the wiretraces may be in-molded into the encasing or backing instead of, or inaddition to, printing the traces. The encasing or backing may alsoinclude at least two layers (e.g., at least two layers of plastic), andthe wire traces may be printed between the at least two layers. Thewires traces may be routed to the appropriate pins or connectors on theelectronic media device that provide power to the device. One of the atleast two wire traces may be power, and another of the at least two wiretraces may be ground. At least one data signal may also be printed (orin-molded) onto or within the encasing or backing. The at least one datasignal may be routed to the appropriate pins or connectors on theelectronic media device for supplying data to the device.

Instead of, or in addition to, using direct power, the electronic mediadevice may also be powered via magnetic induction or other wirelesspower techniques. The active packaging may include at least one antennafor receiving an RF signal from an RF power transmitter. The antenna maybe external to the packaging or integrated with the packaging. The RFpower transmitter may output an amplified continuous wave (CW) or pulsedRF signal. If a pulsed RF signal is used, each pulse of the pulsed RFsignal may exhibit a different amplitude, which may vary over theduration of the pulse. As such, the amplitude may take several shapesover the duration of the pulse including, for example, a straight line,an increasing or decreasing ramp, a square-wave, a sine-wave, or anyother suitable shape.

Non-resonant or resonant inductive coupling may also be used to transferpower from an external shared magnetic field to the active packaging. Insome embodiments, one active package may be positioned near or stackedupon another active package in order to transfer energy using mutualelectromagnetic induction. One active package may include the primarycircuit of a transformer while another active package may include thesecondary circuit of the transformer. In this way, multiple activepackages may be stacked together (or positioned next to one another, forexample, on a peg or product shelf) to transfer power through a chain ofactive packages. Each active package may power the next package viamutual induction.

In some embodiments, both direct power and electromagnetic induction areused to power a row or cluster of active packages. The last activepackage in the row or cluster (e.g., the package positioned to be pickedup last by a purchasing consumer) may be directly powered by an externalpower source. The other packages in the row or cluster may then bepowered by electromagnetic induction, an RF signal from an RF powertransmitter, or any combination of the aforementioned power techniques.

The electronic media device may also include (or be attached to) atleast one position, orientation, or movement (POM) sensor. The POMsensors may include, for example, single-axis or multi-axisaccelerometers, angular rate or inertial sensors (e.g., opticalgyroscopes, vibrating gyroscopes, gas rate gyroscopes, or ringgyroscopes), magnetometers (e.g., scalar or vector magnetometers),linear velocity sensors, RF triangulation detectors, proximity sensors(e g., infrared or optical proximity sensors), motions sensors, andambient light sensors (e.g., photoelectric sensors). After the device ispowered, one or more of these POM sensors may determine the position ororientation of the electronic media device.

For example, using RF triangulation techniques, the device's approximatelocation may be determined using various measurements of the device'sown network signal, such as: (1) the angle of the signal's approach toor from one or more wireless access points, (2) the amount of time forthe signal to reach one or more wireless access points or the user'smedia device, (3) the strength of the signal when it reaches one or morewireless access points or the user's media device, or any combination ofthe aforementioned measurements.

RF fingerprinting may also be used to determine the location of theelectronic media device. RF fingerprinting may compare the device's viewof the network infrastructure (i.e., the strength of signals transmittedby infrastructure access points) with a database that contains an RFphysical model of the coverage area. This database may be populated byeither an extensive site survey or an RF prediction model of thecoverage area.

Additionally or alternatively, the location of each electronic mediadevice may transmitted via the data signal received by each activepackage. Pegged or stacked displays (e.g., in a retail location) may beorganized on a grid structure with each stack or row of active packagesbeing assigned the same coordinate location value. In grid mode, eachstack or row may be individually addressable using a programmable switchor other suitable device. For example, an (x,y) coordinate system may bedefined in some embodiments. In addition to sending location informationto each electronic media device while in the active packaging, custommedia content and advertising for display may also be transmitted toeach electronic media device in a stack or row.

In some embodiments, only the electronic media device in the firstactive package in the stack or row may display custom media content andadvertising. The displays of all other electronic media devices may bedisabled. For example, after a POM sensor (e.g., an ambient light sensoror proximity sensor) determines that a device is the first device in arow or stack (i.e., the device visible to a consumer), this device maybecome the active device in that stack or row. In some embodiments, todetermine which device is active in a stack or row, some threshold levelof ambient light may be detected by an ambient light sensor integratedwith or attached to the electronic media device. In other embodiments,some minimum distance to a nearby object may be detected by a proximitysensor (e.g., an optical or infrared proximity sensor) integrated withor attached to the electronic media device. In still other embodiments,the readings from both an ambient light sensor and a proximity sensorare used to determine which device is the active device in the stack orrow.

The electronic media device at the front of each stack or row maycontinuously display content or only display content when the devicedetects some threshold level of motion. For example, a POM sensor (e.g.,a multi-axis accelerometer) integrated with or attached to eachelectronic media device may detect movement or acceleration in one ormore directions. After a sufficient movement event is detected (e.g., aconsumer handling the active package), the device may automaticallydisplay advertising, media content, or a custom message to the consumer.If the active package is picked up and removed from the display unit,the next device in that stack or row may automatically become the activedevice for that stack or row. The new active device may thenautomatically begin presenting media content or advertising.

In grid mode, a variety of coordinated or synchronized display effectsmay be presented on a collection of electronic media devices. Forexample, a multiple-screen display of advertising or other media contentspanning a collection of electronic media devices may be presented onthe set of active devices in each stack or row (e.g., the device in eachstack or row that is visible to consumers). Each device may display itsportion of the advertising or media content based on its location withinthe grid.

Other coordinated or synchronized display effects may also be presentedon a set of devices within a display unit. For example, a networkcontroller or switch may randomly select one device from the set ofdevices to display media content or advertising. The device selected fordisplay may be changed periodically, allowing for a random displayeffect among a set of devices. Alternatively, one device from the set ofactive devices may receive a token from the network controller. Thetoken may indicate which device is currently active for display. Afterreceiving the token, the device may automatically display media contentor advertising for some predetermined length of time. The token may bepassed to another device in the set of devices after the expiration ofthe predetermined length of time.

The display of a set of active devices (e.g., all the active devices ina display unit) may also be time synchronized in some embodiments. Forexample, each active electronic media device may periodicallysynchronize the presentation of media content or advertising with otherdevices. A synchronization routine executing on each active electronicmedia device may periodically enable a wireless interface (e.g., aBluetooth interface) to synchronize each device's internal clock withthe internal clocks of all other devices in a display unit.Alternatively, the internal clock of each device within a display unitmay be synchronized with a network time server. A set of the electronicmedia devices within the same display unit may then be configured todisplay the same frame or portion of media content or advertising at thesame time.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and other advantages of the present invention will be apparentupon consideration of the following detailed description, taken inconjunction with accompanying drawings, in which like referencecharacters refer to like parts throughout, and in which:

FIG. 1 is a simplified illustrative block diagram of an electronic mediadevice in accordance with one embodiment of the invention;

FIG. 2A shows a front view of an illustrative active package inaccordance with one embodiment of the invention;

FIG. 2B shows a back view of the illustrative active package of FIG. 2Ain accordance with one embodiment of the invention;

FIGS. 3A-3D are views of another illustrative active package inaccordance with one embodiment of the invention;

FIG. 4 shows yet another illustrative active package in accordance withone embodiment of the invention;

FIGS. 5A-5C show illustrative configurations for mounting the electronicmedia device of FIG. 1 in accordance with one embodiment of theinvention;

FIGS. 6A and 6B show illustrative active display units for displayingactive packages in accordance with one embodiment of the invention;

FIGS. 7A and 7B show illustrative active packages with wireless powersupport in accordance with various embodiments of the invention;

FIG. 8 shows an illustrative active display unit for displaying theactive packages of FIG. 7A or FIG. 7B in accordance with one embodimentof the invention;

FIG. 9 shows an illustrative coordinated display unit in accordance withone embodiment of the invention;

FIG. 10 shows yet another illustrative active package in accordance withone embodiment of the invention;

FIG. 11 shows an illustrative data table used to send media content andapplication updates to the electronic media devices in active packagingin accordance with one embodiment of the invention; and

FIGS. 12-16 show various processes for supporting and designing activepackaging in accordance with various embodiments of the invention.

DETAILED DESCRIPTION OF THE INVENTION

The active packaging of the present invention may be used to supplypower, data, or both power and data to electronic media devices whilethe devices are housed within the active packaging. The active packagingmay be suitable for retail display and consumer handling.

As used herein, an electronic media device may include any device withat least one electronic component that may be used to presenthuman-perceivable media. Such devices may include, for example, portablemusic players (e.g., Apple's iPod devices), portable video players(e.g., portable DVD players), cellular telephones (e.g., Apple's iPhonedevices), video cameras, digital still cameras, projection systems(e.g., holographic projection systems), gaming systems, PDAs, and mobilecomputers. Some of these devices may be configured to provide audio,video, or other sensory output.

FIG. 1 shows a simplified block diagram of illustrative electronic mediadevice 100 which may be housed in the active packaging of the presentinvention. Electronic media device 100 may include, among othercomponents, one or more of user input component 102, output component104, control circuitry 106, graphics circuitry 108, bus 109, memory 110,storage device 112, communications circuitry 116, and POM sensors 118.Electronic media device 100 may also include a rechargeable battery(e.g., a lithium-ion battery or lithium polymer cell, not shown) toprovide power to the various components of electronic media device 100.Control circuitry 106 may communicate with the other components ofelectronic media device 100 (e.g., via bus 109) to control the operationof electronic media device 100. In some embodiments, control circuitry106 may execute instructions stored in memory 110. Control circuitry 106may also be operative to control the performance of electronic mediadevice 100. Control circuitry 106 may include, for example, a processor,a microcontroller, and/or a bus (e.g., for sending instructions to theother components of electronic media device 100). In some embodiments,control circuitry 106 may also drive the display and process inputsreceived from input component 102.

Memory 110 may include one or more different types of memory that may beused to perform device functions. For example, memory 110 may includecache, flash memory, ROM, RAM, and/or hybrid types of memory. Memory 110may also store firmware for the device and its applications (e.g.,operating system, user interface functions, and processor functions).

Storage device 112 may include one or more suitable storage mediums ormechanisms, such as a magnetic hard drive, flash drive, tape drive,optical drive, permanent memory (such as ROM), semi-permanent memory(such as RAM), or cache. Storage device 112 may be used for storingmedia (e.g., audio and video files), text, pictures, graphics,advertising, or any suitable user-specific or global information thatmay be used by electronic media device 100. Storage device 112 may alsostore programs or applications that may run on control circuitry 106,may maintain files formatted to be read and edited by one or more of theapplications, and may store any additional files that may aid theoperation of one or more applications (e.g., files with metadata). Itshould be understood that any of the information stored on storagedevice 112 may instead be stored in memory 110.

With continuing reference to FIG. 1, electronic media device 100 mayalso include input component 102 and output component 104 for providinga user with the ability to interact with electronic media device 100.For example, input component 102 and output component 104 may provide aninterface for a user to interact with an application running on controlcircuitry 106. Input component 102 may take a variety of forms, such asa keyboard/keypad, trackpad, mouse, click wheel, button, stylus, ortouch screen. Input component 102 may also include one or more devicesfor user authentication (e.g., smart card reader, fingerprint reader, oriris scanner) as well as an audio input device (e.g., a microphone) or avideo input device (e.g., a camera or a web cam) for recording video orstill frames. Output component 104 may include any suitable display,such as a liquid crystal display (LCD) or a touch screen display, aprojection device, a speaker, or any other suitable system forpresenting information or media to a user. Output component 104 may becontrolled by graphics circuitry 108. Graphics circuitry 108 may includea video card, such as a video card with 2D, 3D, or vector graphicscapabilities. In some embodiments, output component 104 may also includean audio component that is remotely coupled to electronic media device100. For example, output component 104 may include a headset,headphones, or earbuds that may be coupled to electronic media device100 with a wire or wirelessly (e.g., Bluetooth headphones or a Bluetoothheadset).

Electronic media device 100 may have one or more applications (e.g.,software applications) stored on storage device 112 or in memory 110.Control circuitry 106 may be configured to execute instructions of theapplications from memory 110. For example, control circuitry 106 may beconfigured to execute a media player application that causes full-motionvideo or audio to be presented or displayed on output component 104.Other applications resident on electronic media player 100 may include,for example, a telephony application, a GPS navigator application, a webbrowser application, and a calendar or organizer application. Electronicmedia device 100 may also execute any suitable operating system, such asa Windows or Mac OS, and can include a set of applications stored onstorage device 112 or memory 110 that is compatible with the particularoperating system.

The applications available to a user of electronic media device 100 maybe grouped into application suites. The suites may include applicationsthat provide similar or related functionalities. For example, theapplications in one suite may include word processing and publishingapplications (e.g., Keynote and Pages within the iWork suite), andanother suite may include media editing tools (e.g., iWeb within theiLife suite). The applications within a given suite may have similarproperties and other features that associate each application in a suitewith the other applications in that suite. For example, the applicationsmay feature a similar look and feel, may include a similar userinterface, may include related features or functions, may allow a userto easily switch between the applications in the suite, or include anysuitable combination of the foregoing.

In some embodiments, electronic media device 100 may also includecommunications circuitry 116 to connect to one or more communicationsnetworks. Communications circuitry 116 may be any suitablecommunications circuitry operative to connect to a communicationsnetwork and to transmit communications (e.g., voice or data) fromelectronic media device 100 to other devices within the communicationsnetwork. Communications circuitry 116 may be operative to interface withthe communications network using any suitable communications protocolsuch as, for example, Wi-Fi (e.g., a 802.11 protocol), Bluetooth, highfrequency systems (e.g., 900 MHz, 2.4 GHz, and 5.6 GHz communicationsystems), infrared, GSM, GSM plus EDGE, CDMA, quadband, and othercellular protocols, VoIP, or any other suitable protocol.

In some embodiments, communications circuitry 116 may be operative tocreate a communications network using any suitable communicationsprotocol. Communications circuitry 116 may create a short-rangecommunications network using a short-range communications protocol toconnect to other devices. For example, communications circuitry 116 maybe operative to create a local communications network using theBluetooth protocol to couple with a Bluetooth headset (or any otherBluetooth device). Communications circuitry 116 may also include a wiredor wireless network interface card (NIC) configured to connect to theInternet or any other public or private network.

For example, electronic media device 100 may be configured to connect tothe Internet via a wireless network, such as a packet radio network, anRF network, a cellular network, or any other suitable type of network.Communication circuitry 116 may be used to initiate and conductcommunications with other communications devices or media devices withina communications network.

Electronic media device 100 may also include any other componentsuitable for performing a communications operation. For example,electronic media device 100 may include a power supply, an antenna,ports or interfaces for coupling to a host device, a secondary inputmechanism (e.g., an ON/OFF switch), or any other suitable component.

Electronic media device 100 may also include POM sensors 118. POMsensors 118 may be used to determine the approximate geographical orphysical location (e.g., within a retail location) of electronic mediadevice 100. As described in more detail below, the location ofelectronic media device 100 may be derived from any suitabletrilateration or triangulation technique, in which case POM sensors 118may include an RF triangulation detector or sensor, or any otherlocation circuitry configured to determine the location of electronicmedia device 100.

POM sensors 118 may also include one or more sensors or circuitry fordetecting the position, orientation, or movement of electronic mediadevice 100. Such sensors and circuitry may include, for example,single-axis or multi-axis accelerometers, angular rate or inertialsensors (e.g., optical gyroscopes, vibrating gyroscopes, gas rategyroscopes, or ring gyroscopes), magnetometers (e.g., scalar or vectormagnetometers), ambient light sensors, proximity sensors, motion sensor(e.g., a passive infrared (PIR) sensor, active ultrasonic sensor, oractive microwave sensor), and linear velocity sensors. For example,control circuitry 106 may be configured to read data from one or more ofPOM sensors 118 in order to determine the location, orientation, orvelocity of electronic media device 100. One or more of POM sensors 118may be positioned near output component 104 (e.g., above, below, or oneither side of the display screen of electronic media device 100).

FIG. 2A shows illustrative active package 200 for housing electronicmedia device 206. Electronic media device 206 may include some or all ofthe components of electronic media device 100 (FIG. 1). For example,electronic media device 206 may include display 208 for presenting mediacontent and advertising (e.g., full-motion video clips and images) aswell as presenting a visual interface for applications running onelectronic media device 206. Input mechanism 210, which takes the formof a click wheel in the example of FIG. 2, may be used to interact withthe applications, prompts, and overlays displayed in display 208.

Electronic media device 206 may be housed in encasing 203 with frontlayer 204 and back layer 202. In some embodiments, encasing 203 may beformed from any type of plastic or polymer, which may include, forexample, any thermoplastic, thermoset, acrylic fiber, synthetic resin,styrene, or other suitable material. For example, the material formingencasing 203 may include a thermoplastic or thermosetting polymer with ahigh melting point. In some embodiments, red phosphorous may beincorporated into the polymer to improve its flame-retardant propertiesand increase its melting point. The red phosphorous may be surfacetreated on one or more of front layer 204 and back layer 206 to increasethe melting point of encasing 203.

Encasing 203 may take the form of a sleeve or other receptacle forhousing electronic media device 206 between front layer 204 and backlayer 202. Encasing 203 may be open at one or both ends to allowelectronic media device 206 to be removed. In some embodiments, encasing203 may be configured to open by moving front layer 204 of encasing 203about a hinge (not shown). After encasing 203 is opened, electronicmedia device 206 may then be physically removed from encasing 203.Various snap-fit arrangements may also be employed whereby electronicmedia device 206 may be removed from encasing 203 by applying pressureto one or more pressure points on encasing 203. In still otherembodiments, front layer 204 is bonded to back layer 202, and electronicmedia device 206 is mounted on top of front layer 204. Front layer 204may be adjoining back layer 202, or a small gap layer (e.g., a layer ofair or any non-conductive material) may be positioned between frontlayer 204 and back layer 202.

As shown in the example of FIG. 2A, at least front layer 204 of encasing203 may be transparent or partially transparent. In at least someembodiments, both front layer 204 and back layer 202 are fullytransparent. In other embodiments, only the portion of front layer 204aligned with display 208 of electronic media device 206 may betransparent. The portion of front layer 204 that is aligned with display208 of electronic media device 206 may also be cut away in someembodiments.

Encasing 203 may be attached to backing 216. Backing 216 may includepaper, paperboard, cardboard, plastic, or any other suitable type ofpolymer or material. Although in the example of FIG. 2 backing 216 takesthe form of a flat sheet, backing 216 may also take the form of a box orcontainer that surrounds encasing 203. If backing 216 surrounds encasing203, display 208 may still be visible from outside the box or container.For example, the box or container may be at least partially transparent,or the portion of the box or container obstructing display 208 from viewmay be cut away.

Backing 216 may also include opening 218. Opening 218 may be designed toreceive a peg or hook. In a typical retail display setting, multipleinstances of active package 200 may be placed on a single peg or hook,one package in front of another package.

Connector 212 may be attached to a suitable interface on electronicmedia device 206 in some embodiments. For example, connector 212 may bea 30-pin dock connector that mates with a 30-pin dock connectorinterface 209 on electronic media device 206. Connector 212 may also beconfigured to mate with less that all of the pins on an interface ofelectronic media device 206. For example, connector 212 may couple onlyto the pins for power, data, or both power and data. For example, insome embodiments, an interface on electronic media device 206 includesfour pins to communicate over a USB interface. One pin may be includedfor USB power (e.g., +5 VDC), one pin may be included for USB ground,one pin may be included for USB data (negative differential, forexample, −3.3 VDC), and one pin may be included for USB data (positivedifferential, for example, +3.3 VDC). Any suitable number and types ofpins carrying any suitable types of signals may be used in otherembodiments.

While electronic media device 206 is housed within active package 200,charging rules may be defined on the device. The number of batterycharge cycles may be minimized by bypassing a battery charge if thebattery is already charged above a certain threshold level. For example,if the device battery is charged at a ¾ level (or greater), then acharging rule may prohibit further charging of the battery. Rather, anypower delivered to electronic media device 206 through active package200 may power the device without charging the battery. Various othercharging rules may also be defined. For example, the number of batterycharge cycles may be monitored by electronic media device 206. When thenumber of battery charge cycles exceeds a predefined threshold number ofbattery charge cycles, further charging and discharging of the batterymay be avoided. Because the life of a battery may depend on the numberof battery charge cycles, reducing the number charge cycles while inactive package 200 may help increase battery life. The charging rulesmay also require that the device battery always remain charged to atleast some minimum level (e.g., ¾ full charge). In this way, wheneverthe consumer decides to purchase the device in active package 200, thedevice battery has an adequate (or full) charge.

Connector 212 may be integral with encasing 203 in some embodiments. Forexample, connector 212 may be molded within or as part of encasing 203and attached to one or more of front layer 204 and back layer 202. Inother embodiments, connector 212 may not be integral with encasing 212.This may allow for connector 212 to be removed from encasing 212, forexample, prior to a customer leaving a retail location with the device.Connector 212 may also extend beyond the perimeter of encasing 203 insome embodiments. Encasing 203 may have a suitable opening that acceptsconnector 212 so that connector 212 may be inserted and removed fromelectronic media device 206 while the device is still secured inencasing 203.

FIG. 2B shows back view 220 of active package 200 (FIG. 2A). In someembodiments, backing 216 includes portion 226, which may correspond toencasing 203 (FIG. 2A). Portion 226 may be perforated or partiallydie-cut through backing 216. This may allow encasing 203 (FIG. 2A) to bepushed through backing 216. For example, after a consumer purchase,encasing 203 (FIG. 2A) may be physically separated from backing 216.Backing 216 and portion 226 (which may not be bonded to back layer 202(FIG. 2A) of encasing 203 (FIG. 2A)) may both remain in the retaillocation.

Back portion 226 of backing 216 may be printed (or in-molded) with oneor more wire traces, such as wire traces 222 and 224. Wire traces 222and 224 may be configured to supply power to electronic media device 206(FIG. 2A). For example, one of wire traces 222 and 224 may supply power,and another of wire traces 222 and 224 may supply ground. Although onlywire traces 222 and 224 are shown in the example of FIG. 2B, more thantwo traces may be printed on (or in-molded into) backing 216 in otherembodiments.

FIG. 3A shows illustrative active package 300. Active package 300 may besimilar to active package 200 (FIG. 2A) and may house electronic mediadevice 206. Encasing 203 may also include one or more wire traces, suchas traces 302 and 304, printed onto or within encasing 203. In someembodiments, traces 302 and 304 may be printed during the encasingmanufacturing process. For example, traces 302 and 304 may be printed(via any suitable mechanical process) on either side of front layer 204of encasing 203. The location of traces 302 and 304 may depend on theposition of electronic media device 206 relative to encasing 203.

One end of traces 302 and 304 may be routed to connector 212, and theother end of traces 302 and 304 may be coupled to contacts 306 and 308.Contacts 306 and 308 may also be printed directly on front layer 204 ofencasing 203. Contacts 306 and 308 and traces 302 and 304 may be used tosupply power, data, or both power and data, to the electronic mediadevice 206. Although only traces 302 and 304 are shown in the example ofFIG. 3A, any number of traces and contacts may be included in activepackage 300. For example, connector 212 may be a 30-pin dock connectorand may include four pins to communicate over a USB interface. Usingthis example, one trace may supply USB power (e.g., +5 VDC), one tracemay supply USB ground, one trace may supply USB data (negativedifferential, for example, −3.3 VDC), and one trace may supply USB data(positive differential, for example, +3.3 VDC). Any other suitablesignals may also be transmitted on traces 302 and 304.

FIG. 3B shows bottom view 310 of encasing 203. Connector 212 maysecurely snap onto a connector interface on the bottom of electronicmedia device 206. Connector 212 may extend to the bottom of encasing203. One or more wire traces, such as wire traces 222, 224, 302, and 304may be printed on or within encasing 203. The traces may be coupled toconnector 212. One or more of these traces may also be connected to oneor more electrical contacts disposed at any suitable location orlocations on the front or back side of encasing 203. For example, wiretraces 222 and 224 may be routed to the back side of encasing 203. Wiretraces 302 and 304 may be routed to the front side of encasing 203.Since the connector interface of electronic media device 206 may not becentered, one or more of wire traces 222, 224, 302, and 304 may berouted to the center area of encasing 203 before running up the front ordown the back side of encasing 203. Wire traces 222, 224, 302, and 304may be used to route power and ground to the appropriate pins includedin any suitable interface on electronic media device 206.

Although, in the example of FIG. 3B, connector 212 is connected to aninterface located on the bottom of electronic media device 206, theinterface may be situated at any other suitable location on electronicmedia device 206. Connector 212 may be configured to connect to any typeof interface capable of powering or charging electronic media device206, including, for example, a dock connector interface or an audiominijack interface (e.g., an audio jack socket, as included in the iPodShuffle products).

In addition, although traces 222 and 302 (as well as traces 224 and 304)may be tied to the same input pin signal, in some embodiments, thetraces may be coupled to different pins. For example, if the connectorinterface includes a suitable power output pin, then the trace leadingto the front of encasing 203 may be coupled to that pin instead of theinput power pin. Any other suitable pin arrangement for providing power,data, or both power and data to and from electronic media device 206 maybe used in other embodiments. For example, in some embodiments, insteadof using wire traces, actual insulated wires or a suitable cable (e.g.,a USB dock connecter cable) may be used.

FIG. 3C shows back view 320 of encasing 203. If backing 216 (FIG. 2B) isnot used, wire traces 326 and 328 may be printed directly on (orin-molded into) back layer 204 of encasing 203. Contacts 322 and 324 mayalso be printed onto back layer 204 of encasing 203. Each of traces 326and 328 may run substantially vertically several centimeters on eitherside of the center of encasing 203.

As shown in FIG. 3D, if contacts are included on both the front and backsides of encasing 203, then more than one active package may beconductively stacked in a row, allowing multiple electronic mediadevices to be powered. For example, active package row 332 may includeany number of active packages positioned front to back. This allowscontacts on the front of one instance of encasing 203 to be coupled tocorresponding contacts on the back of another instance of encasing 203.Conductive stacking in such a manner may allow for an entire stack orrow of electronic media devices to be powered from a single connectionto an external power source.

To prevent misstacking (e.g., an active package placed front to front orback to back with another active package), grooves or indentations (notshown) may be molded into the front side and/or back side of encasing203. Different grooves or indentations may be provided on the front andback sides of encasing 203 so as to prevent misstacking. The grooves orindentations may only properly mate with corresponding grooves orindentations when the active packages are stacked correctly. In someembodiments, instead of using a symmetrical encasing, encasing 203 maytake some irregular or asymmetric shape that encourages proper stacking.Both asymmetric encasings and grooves or indentations are used in otherembodiments.

FIG. 4 shows back view 400 of encasing 402. Encasing 402 may be similarto encasing 203 (FIG. 2A), but may include additional wire traces. Forexample, in addition to traces 222 and 224, which may provide power andground, traces 406 and 408 may be in-molded or printed onto the backand/or front side of encasing 402. Traces 406 and 408 may be routed tothe appropriate pins or connectors that provide data to the electronicmedia device housed within encasing 402. Traces 406 and 408 may be usedtogether to provide a differential data signal to the device. Forexample, one trace may be included for a first USB data signal (negativedifferential, for example, −3.3 VDC), and another trace may be includedfor a second USB data signal (positive differential, for example, +3.3VDC).

The active package including encasing 402 may be conductively stacked ina similar manner as shown in FIG. 3D. The conductive stacking may allowfor power, ground, and data to be transmitted to an entire stack or rowof active packages.

FIG. 5A shows illustrative active package 500. Active package 500includes backing 502, which may be formed from any suitable material,such as plastic, paper, cardboard. For example, in some embodiments,backing 502 takes the form of a rigid or semi-rigid plastic sheet orcard. Backing 502 may include one or more hooks or clasps, such as hooks504 and 506, that hold electronic media device 206 to backing 502. Hooks504 and 506 may include any clasp or fastener that is configured tosecure electronic media device 206 to backing 502. Hook 504 may hold thetop portion of electronic media device 206 to backing 502, and hook 506may hold the bottom portion of electronic media device 206 to backing502.

Although in the example of FIG. 5A two hooks are included on backing502, more or less than two hooks may be used in other embodiments. Inaddition, the hooks may be disposed at any suitable location on backing502. For example, instead of or addition to having hooks holding the topand bottom portions of electronic media device 206, backing 502 mayinclude a hook that holds the left side, the right side, or both theleft and right sides of electronic media device 206 to backing 502.

Hook 504 may run along the entire top side of electronic media device206 or less than the entire top side. Hook 506 may not extend over theface of electronic media device 206. Rather, in some embodiments, hook506 may be inserted into a suitable interface on electronic media device206. For example, hook 506 may act as a connector for a dock connectorinterface. As shown in FIG. 5B, hook 506 of backing 502 may be insertedinto an interface on the bottom of electronic media device 206. Backing502 may include top handle 512 and bottom handle 514 so that backing 502may be more easily grasped (e.g., by a consumer). One or more wiretraces, such as trace 507, may be in-molded or printed onto hook 506and/or backing 502 so that the traces couple with suitable pins in theinterface when hook 506 is inserted into the interface. Using the dockconnector interface described above as an exemplary interface, one ormore of the following traces may be routed to the appropriate pins inthe dock connector interface: USB power (e.g., +5 VDC), USB ground, USBdata (negative differential, for example, −3.3 VDC), and USB data(positive differential, for example, +3.3 VDC). Any other suitablesignals may also be transmitted on a trace in-molded or printed onto orwithin hook 506 or backing 506.

FIG. 5C shows the release of electronic media device 206 from backing502. A consumer may press or squeeze top handle 512 and bottom handle514 together in order to bend backing 502 slightly convex. For example,a consumer may gently press top handle 512 down and/or bottom handle 514up in order to bend each of the top and bottom of backing 502 five tofifteen degrees in the convex direction. One or more of hooks 504 and506 may then release electronic media device 206. Once released, hook506 may automatically snap out of the connector interface on electronicmedia device 206. After hook 506 snaps out of the connector interface,the connection between the interface and trace 507 may be severed. Trace507 may remain integral with hook 506 and backing 502.

FIG. 6A shows active display unit 600 for displaying one or moreinstances of the active packaging of the present invention. Display unit600 may include power source 602, shelving unit 612, and data source610. Power source 602 may be any suitable external power source or powersupply, such as a battery, generator, or power grid. Power source 602may be an AC or DC power source and may include various circuitry torectify, invert, or convert the power to any suitable type of powerbefore reaching shelving unit 612.

Shelving unit 612 may include one or more spaces or slots to stackinstances of the active packaging of the present invention. For example,shelving unit 612 may include pegged spaces to hang or otherwise displaythe active packages. Each package in a row or stack may transmit power,data, or both power and data, to the package immediately in front of itin the row or stack. In the example of FIG. 6A, shelving unit 612includes spaces for three rows of active packages, although more orfewer spaces may be available in actual implementations. Each shelvingrow includes a set of electrical contacts. For example, contact sets604, 606, and 608 may each include one or more contacts to supply power,ground, and data to the active packages in that row. The power contacts(labeled P+ and GND in the example of FIG. 6A) may be connected to powersource 602, and the data contacts (labeled D− and D+ in the example ofFIG. 6A) may be connected to data source 610. As described above, insome embodiments, a differential data signal may be used; in otherembodiments a signal data contact may be used to transmit any suitableserial data signal.

Data source 610 may be connected to media content 614. For example,media content 614 may include a database of advertisements sorted bygenre or provider. Advertisements in media content 614 may be targetedon a local geographic basis. For example, advertisements for localbusinesses or services may be included in media content 614. Mediacontent 614 may also include a database of movies, digital music, videoclips, and images. For example, the movies, video clips, and images maybe selected to highlight various features or capabilities supported onthe electronic media devices presenting the content. Media content 614may also store firmware and application updates, bug fixes, andenhancements in some embodiments. Any data or content in media content614 may be transmitted from data source 610 to the devices on shelvingunit 612.

In general, power source 602 may supply the same type of power to all ofthe active packages displayed in shelving unit 612. For example, +5 VDCmay be provided to shelving unit 612 in some embodiments. However,different voltages and types of power may be provided to the sameshelving unit depending on the power requirements of the electronicmedia devices in the active packages displayed on the shelving unit. Forexample, one row within shelving unit 612 may require +12 VDC whileanother row requires +5 VDC.

The same or different media content may be provided to each row or stackin shelving unit 612. For example, the same video clip may be sent toall the devices via contact sets 604, 606, and 608. Alternatively,different content may be sent to each row via each contact set. The dataand other media content sent to each row may be stored locally on theelectronic media devices housed in the active package. The content mayalso be displayed on each device immediately after receiving thecontent. For example, data source 610 may stream content for immediatedisplay to each row in some embodiments.

In addition, media content and other data may be addressed to specificdevices within a single row or stack in some embodiments. For example,some data may be associated with a serial number or other uniqueidentifier. Although the data may be transmitted through an entire rowor stack, only the electronic media device with a matching serial number(or other unique identifier) may store the data locally. All otherdevices may ignore data addressed to another device. Data may beaddressed to all devices in a row or stack by omitting the serial numberor unique identifier from the transmission.

Although both power and data may be supplied via the contacts in contactsets 604, 606, and 608, in some embodiments, power, data, or both powerand data are provided wirelessly to the devices displayed on theshelving unit. For example, FIG. 6B shows display unit 620 forwirelessly transmitting media content and other data to the activepackages displayed on shelving unit 622. Power source 602 may providepower to the packages via power and ground contacts in contact sets 624,626, and 628, while wireless data source 630 may provide advertisements,media content, and other data (e.g., firmware and software updates) tothe devices. Wireless data source 630 may include any device orcircuitry used to support a wireless network, such as, for example, awireless router, wireless access point, or wireless bridge. Any suitablewireless communications protocol (e.g., 802.11 or WiMax) or any suitableshort-range communications protocol (e.g., Bluetooth, IrDA,ultra-wideband (UWB), or ZigBee (e.g., based on the 802.15.4 standard))may be used to transmit the data to the devices in shelving unit 622.Wireless data source 630 may be connected to a database or data store,such as media content 632. Media content 632 may include the same typesof media content included in media content 614 (FIG. 6A).

By transmitting data wirelessly, the data may be sent only to selecteddevices displayed on shelving unit 622. For example, a device serialnumber, network address, or Bluetooth device identifier may be used insome embodiments to send data to one or more selected devices. In someembodiments, media content 632 may include content to be pre-loaded orpre-stored onto selected devices. As explained in more detail withregard to FIG. 11, a user may configure the content to be transmitted toeach device. For example, firmware and application updates may betransmitted to selected devices needing the updates. After receiving theupdates, the devices may automatically apply or execute the updates. Inthis way, devices on display unit 622 may have the most up-to-dateapplication patches and firmware updates before being purchased by aconsumer.

Data may be sent to the electronic media devices displayed on shelvingunit 622 continuously or periodically. In order to conserve power, theelectronic media devices may operate in a sleep mode whereby the devicesonly periodically enable their wireless network interfaces every Nseconds, where N is any positive number. For example, each device may beconfigured to enable its wireless network interface once on the hour,once on the half hour, or once every ten minutes. Wireless data source630 may include an internal clock or timer and may only send data whilea device's wireless network interface is enabled.

In addition, a user (e.g., consumer or store employee) may interfacewith a terminal (e.g., at a kiosk) to configure or schedule automaticupdates or content pre-loading of a particular device housed within anactive package. For example, a consumer may remove the first activepackage in a row or stack and read a serial number or other uniqueidentifier from the package (e.g., from a barcode label on the package)or from the device itself. Various updates and content pre-loadingoptions may be supported from the terminal or kiosk. For example, table1100 (FIG. 11, described in more detail below) may be updated from theterminal or kiosk. The terminal or kiosk may also accept paymentinformation from the user, if a separate charge is associated with theselected updates or content to be pre-loaded. For example, the user mayselect digital audio files (e.g., MP3 or WMA files) or video files(e.g., feature movies) from media content 632 to pre-load or pre-storeonto a device about to be purchased. After payment from the terminal orkiosk (if applicable), the selected audio or video files may then bewirelessly transmitted to the device with the matching serial numberwithout removing the device from the product packaging.

FIG. 7A shows another illustrative active packaging design. Activepackage 700 may be similar to active package 200 (FIG. 2A) and mayinclude direct or wireless data support. Encasing 703 may houseelectronic media device 206. Encasing 703 may be mounted or attached tobacking 706, which may include all the features of backing 216 (FIG.2A). Backing 706 may also include perforation 708 that allows encasing703 to be pushed through and removed from backing 706. Perforation 708may be partially die-cut through backing 706. Connector 212 may connectto any suitable interface of electronic media device 206 that is capableof powering or charging the device. For example, connector 212 may beinserted into a dock connector interface in some embodiments.

To provide power to electronic media device 206, a wireless powerreceiver module may be built into or attached to active package 700. Forexample, antenna 714 may receive RF signals from an RF power transmitter(e.g., RF power transmitter 802 of FIG. 8) and convert the received RFenergy into direct current. The current may be used to power or chargeelectronic media device 206 while it is housed inside active package700. Antenna 714 may be connected to backing 706 at hinge 712. Hinge 712may allow antenna 714 to pivot about an axis. Traces 710, which may bein-molded or printed onto backing 706, may route power to connector 212.RF power receiver circuitry (not shown) may be connected to antenna 714and attached to or integrated within backing 706. For example, an RFpower receiver board may run along the side of backing 706 near antenna714. The RF power receiver circuitry may include a rectifier, which mayreceive pulses of RF energy power. The pulses of RF energy may beconverted to instantaneous open circuit voltages.

In a typical retail setting, antenna 714 (along with any RF powerreceiver circuitry) may remain at the retail location after the consumerpurchases electronic media device 206. Electronic media device 206 andencasing 703 may be pushed through backing 706, physically separatingthe RF power receiver circuitry (including antenna 714 and hinge 712)from electronic media device 206. Traces 710 may also break atperforation 708 after encasing 703 is pushed through backing 706. Insome embodiments, connector 212 may extend beyond the perimeter ofencasing 703. In such embodiments, connector 212 may also be removedfrom electronic media device 206 after purchase. The removed connectorsand RF power components may then be reused in other active packages(e.g., to save costs).

FIG. 7B shows active package 720. Active package 720 is similar toactive package 700 (FIG. 7A), but this packaging design may includecoiled RF power antenna 722. Coiled RF power antenna 722 may perform thesame function as antenna 714 (FIG. 7A) without protruding from backing706. Antenna 722 may be a flat coiled antenna, and may be made from anyconductive material. In some embodiments, antenna 722 may be helical andmay respond to electromagnetic fields with circular or ellipticalpolarization.

FIG. 8 shows active display unit 800 for use with active package 700(FIG. 7A) or active package 720 (FIG. 7B). Display unit 800 may supplyboth data and power to active packages 806, 808, and 810 wirelessly. RFpower transmitter 802 may be electrically coupled to a DC or AC powersource (not shown). For example, RF power transmitter 802 may beconnected to a standard wall electrical outlet. If connected to an ACpower grid, RF power transmitter 802 may include an AC to DC converterthat may convert the AC power obtained from the grid to DC voltage orcurrent. RF power transmitter 802 may also include an amplifier incommunication with a pulse generator. An antennae may also be connectedto the amplifier to radiate RF signals from RF power transmitter 802.

RF power transmitter 802 may output an amplified continuous wave (CW) orpulsed RF signal. If a pulsed RF signal is used, each pulse of thepulsed RF signal may exhibit a different amplitude, which may vary overthe duration of the pulse. As such, the amplitude may take severalshapes over the duration of the pulse including, for example, a straightline, an increasing or decreasing ramp, a square-wave, a sine-wave, orany other suitable shape. Each pulse of RF energy may be received byantennas attached to or integrated with active packages 806, 808, and810 on shelving unit 804. Additionally or alternatively, shelving unit804 itself may include an antenna and RF power receiver circuitry. Thepower receiver in shelving unit 804 may then power active packages 806,808, and 810 using a direct electrical connection (e.g., contact sets624, 626, and 628 of FIG. 6B). In such an embodiment, each of activepackages 806, 808, and 810 may not include its own RF power receiver orantenna.

Advertisements, media content, and other data may be transmitted toactive packages 806, 808, and 810 wirelessly from wireless data source630. As described with regard to FIG. 6B, wireless data source 630 maybe in communication with media content 632 (e.g., advertisements, mediacontent, and software updates).

FIG. 9 shows display unit 900 with coordinated or synchronized displaycapabilities. Shelving unit 902 may include any number of activepackages arranged in a grid (e.g., a square or rectangular grid). In theexample of FIG. 9, active packages 904, 906, 908, and 910 are arrangedin a square grid, but any other arrangement may be used in otherembodiments.

The displays of the electronic media devices in active packages 904,906, 908, and 910 may be synchronized. For example, the devices inactive packages 904, 906, 908, and 910 may synchronize their internalclocks with each other or with a network time server (e.g., using anysuitable network time protocol). The devices may synchronize theirinternal clocks periodically (e.g., every 60 minutes) in someembodiments. The devices may then be configured to simultaneouslydisplay some content (e.g., advertising or a video clip) at a specifictime or on a predefined schedule. The content may be stored locally oneach device or streamed to the devices over a wireless network (or viathe direct data signal). A synchronization routine executing on eachelectronic media device may periodically enable a wireless interface(e.g., a Bluetooth interface) to synchronize each device's internalclock with the internal clocks of all other devices in a display unit.Alternatively, the internal clock of each device within a display unitmay be synchronized with a network time server. A set of the electronicmedia devices within the same display unit may then be configured todisplay the same frame or portion of media content or advertising at thesame time.

A number of other display effects may also be supported. For example, ingrid mode, a multi-screen display may be presented on a set ofelectronic media devices in active packaging. Each device in the gridmay be assigned grid coordinates (x,y) based on its location on shelvingunit 902. Each device may then display its portion of a larger display.Using the 2.times.2 grid shown in FIG. 9, the device in active package904 may display the upper left quarter of the display, the device inactive package 906 may display the bottom left quarter of the display,the device in active package 908 may display the upper right quarter ofthe display, and the device in active package 910 may display the bottomright quarter of the display.

A network controller or switch may also randomly select one device fromthe set of devices on shelving unit 902 to display media content oradvertising. The device selected for display may be changedperiodically, allowing for a random display effect among a set ofdevices. Alternatively, one device from the set of active devices mayreceive a token from the network controller. The token may indicatewhich device is currently active for display. After receiving the token,the device may automatically display media content or advertising forsome predetermined length of time. The token may be passed to anotherdevice in the set of devices after the expiration of the predeterminedlength of time.

The location of each device in the grid may be transmitted to eachdevice using the direct or wireless data signal to each active package.Additionally or alternatively, each device may include one or more POMsensors (e.g., POM sensors 118 of FIG. 1) that may determine thedevice's location. The POM sensors may include, for example, single-axisor multi-axis accelerometers, angular rate or inertial sensors (e.g.,optical gyroscopes, vibrating gyroscopes, gas rate gyroscopes, or ringgyroscopes), magnetometers (e.g., scalar or vector magnetometers),linear velocity sensors, RF triangulation detectors, proximity sensors(e.g., infrared or optical proximity sensors), and ambient light sensors(e.g., photoelectric sensors). After each device is powered, one or moreof these POM sensors may automatically determine the position ororientation of each electronic media device.

For example, using an RF triangulation technique, each device maydetermine its approximate location, for example, within a retaillocation using an RF triangulation detector. The RF triangulationdetector may use various measurements of the device's own network signalto determine its approximate location. Such measurements may include:(1) the angle of the signal's approach to or from one or more wirelessaccess points, (2) the amount of time for the signal to reach one ormore wireless access points or the user's media device, (3) the strengthof the signal when it reaches one or more wireless access points or theuser's media device, or any combination of the aforementionedmeasurements.

RF fingerprinting may also be used to determine the location ofelectronic media devices within active packages. RF fingerprinting maycompare the device's view of the network infrastructure (i.e., thestrength of signals transmitted by infrastructure access points) with adatabase that contains an RF physical model of the coverage area. Thisdatabase may be populated by either an extensive site survey or an RFprediction model of the coverage area.

Although only one active package is shown in each row or stack (i.e.,grid position) in the example of FIG. 9, more than one active packagemay be displayed in each grid position in other embodiments. As shown inFIG. 3D, multiple active packages may be positioned front to back in astack or row. For example, ten or more instances of active packages maybe displayed in each row. The device at the front of each row or stack(e.g., the device visible to a consumer) may be designated the activedevice in that stack or row. The active device may be the only devicewith its display enabled in each stack or row.

To determine which device in each stack or row is designated as theactive device, another POM sensor may be used in some embodiments. Forexample, an ambient light sensor integrated with or attached to eachelectronic media device may be used to determine which device is theactive device. The ambient light sensor may be positioned near (e.g.,above) the display screen of each electronic media device. Devicespositioned at the front of each row or stack in a display unit orshelving unit may be exposed to a greater intensity of ambient lightthan the devices behind another active package or device. The ambientlight sensor on each device may convert the intensity of ambient lightreceived by the sensor into a digital signal. When some thresholdintensity of ambient light is detected by the ambient light sensor of adevice, the device's display may be automatically enabled.

In other embodiments, to determine which device in a row or stack is theactive device, some minimum distance to a nearby object may be detectedby a proximity sensor (e.g., an optical or infrared proximity sensor)integrated with or attached to each electronic media device. Forexample, devices in active packages positioned immediately behindanother active package may detect a very small distance to nearbyobjects. Devices positioned in the front of each row or stack, however,may detect some greater distance to nearby objects. The devices withinthe active packages may be configured to enable their displays onlyafter some threshold distance to nearby objects is detected.Additionally or alternatively, a motion sensor (e.g., a passive infrared(PIR) sensor, active ultrasonic sensor, or active microwave sensor)integrated with or attached to each device may be used to detect motionin front of each device or package. Packages positioned immediatelybehind another package may detect little no motion while devices at thefront of each row or stack may detect some threshold level of motion.

In still other embodiments, the readings from more than one of anambient light sensor, a proximity sensor, and a motion sensor are used(e.g., in combination) to determine which device is the active device ineach stack or row. As a simple example, some minimum intensity ofambient light together with some threshold distance to nearby objectsmay be used to designate a device in an active package as the activedevice for each row or stack. This device may then automatically begindisplaying advertising or other media content. All devices notdesignated as active devices in a stack or row may disable theirdisplays to conserve power.

In some embodiments, each device on shelving unit 902 may not displayadvertising or media content until some physical motion is detected bythe device. For example, POM sensors 118 (FIG. 1) may include adual-axis accelerometer, gyroscope, or some other sensor (or combinationof sensors) capable of detecting position, orientation, or movement ofthe device. If some motion event is detected by POM sensors 118 (FIG. 1)(e.g., a consumer picks up an active package), the device may startdisplaying advertising or media content. In addition, a custom messageor video clip may be displayed. For example, after detecting somethreshold amount of motion, the device may display a short video clip(or a custom text message) to the consumer. The video clip may highlightthe features and functionality of the device.

In a typical retail setting, the electronic media device in the activepackage at the front of each row or stack may be designated as theactive device for that row or stack. Each active device may then displayadvertising or some other media content. When a consumer picks up anactive package from the front of the stack or row, the device in theactive package immediately behind the package that was picked up maythen automatically become the active device for that stack or row. Thatdevice may then automatically begin displaying advertising or othermedia content. In this way, each device with a display screen visible toa consumer may be active and displaying content.

FIG. 10 shows yet another active packaging design. Active package 1000may be similar to active package 400 (FIG. 4). However, instead of (orin addition to) printing or in-molding the electrical contacts forpower, data, or both power and data directly onto the package orencasing 1004, a cartridge capable of being removed from the activepackage may be used. For example, cartridge 1008 may include one or morecontacts for power, ground, and data printed on one or both sides of thecartridge. Encasing 1004 (with cartridge 1008) may be stacked next toother instances of active package 1000 (similar to active package row332 of FIG. 3D) and may support conductive stacking.

Cartridge 1008 may interface with connecter 1006 (e.g., a dockconnector) or may mate directly with some interface capable of poweringor charging electronic media device 206. For example, cartridge 1008 maybe coupled to a 30-pin dock connector interface on electronic mediadevice 206 in some embodiments. Although cartridge 1008 extends belowencasing 1004 in the example of FIG. 10, cartridge 1008 may bepositioned at any suitable location and may extend from any suitableperimeter portion of encasing 1004. For example, if active package 1000is to be displayed on a shelf, then cartridge 1008 may extend off to theleft or right side of encasing 1004. If active package 1000 is to bedisplayed on a peg or hook, then cartridge 1008 may extend belowencasing 1004.

Although four contacts are shown on cartridge 1008, more or less thanfour contact may be included on cartridge 1008 in other embodiments. Forexample, cartridge 1008 may only include contacts for power and ground.In such embodiments, data may be delivered wirelessly to electronicmedia device 206 (for example, as shown in FIG. 6B). In anotherembodiment, RF power receiver circuitry (including antenna 714 of FIG.7A or antenna 722 of FIG. 7B) may be integrated or attached to cartridge1008. In such an embodiment, power, data, or both power and data may besupplied wirelessly to electronic media device 206 (for example, asshown in FIG. 8).

Regardless of the components included in cartridge 1008, cartridge 1008may be removable from active package 1000 in some embodiments. Forexample, cartridge 1008 may be removed by personnel at a retail locationafter a consumer purchases electronic media device 206. Cartridge 1008may then be reused in other active packages.

FIG. 11 shows illustrative update table 1100. Update table 1100 mayidentify any firmware or application updates that may be applied to oneor more electronic media devices while housed in active packaging. Table1100 may be stored on any suitable network server (e.g., a web server orfile transfer protocol (FTP) server) or file system. For example, updatetable 1100 may be stored at data source 610 (FIG. 6A), wireless datasource 630 (FIG. 6B), or as part of media content 614 (FIG. 6A) or mediacontent 632 (FIG. 6B). As described above with regard to FIG. 6B, datamay be wirelessly transmitted to electronic media devices via a wirelessnetwork while the device are still housed in active packaging. Data mayalso be sent to electronic media devices via a direct data connection.The data sent to the devices may take many forms. For example, mediacontent 614 (FIG. 6A) and media content 632 (FIG. 6B) may includevarious application suite customizations, bug fixes, patches, and otherupdates for firmware or software stored on the devices. Data source 610(FIG. 6A) or wireless data source 630 (FIG. 6B) may transmit any of thisdata to specific devices housed in active packaging. The devices mayautomatically execute or apply each update after it is received. Forexample, an application thread, process, or subroutine on each devicemay continuously or periodically monitor a storage device (e.g., storagedevice 112 of FIG. 1), drive, or directory on the device for newlyreceived files. After a file a received, the thread, process, orsubroutine may automatically invoke a suitable application handler andexecute the instructions included in the file on control circuitry 106(FIG. 1).

Table 1100 may include at least serial number column 1102, firmwareupdates column 1104, application updates column 1106, and content column1108. Serial number column 1102 may include unique serial numbers (orany other unique identifiers) assigned to (or associated with)electronic media devices in active packaging. For example, serial numbercolumn 1102 may include device serial numbers, network addresses, MACaddresses, or any combination of the foregoing identifiers. Firmwareupdates column 1104 may include a pointer to (or identification of) anyupdates that may be applied to the firmware of the device identified bythe serial number in serial number column 1102. Application updatescolumn 1106 may include a pointer to (or identification of) any updates,patches, bug fixes, or customizations that may be applied to thesoftware or applications stored or installed on the device identified bythe serial number in serial number column 1102.

Finally, content column 1108 may include a list of media content (e.g.,digital audio and video files) that may be pre-loaded or pre-stored onthe device identified by the serial number in serial number column 1102.Each content file in content column 1108 may be identified individuallyby name (e.g., file name, artist, album, or title). Additionally oralternatively, content packages may be defined in content column 1108.Content packages may include more than one content selection that arerelated in some way (e.g., related by the same artist or genre). In theexample of FIG. 11, three content packages are defined. The “Hip HopPackage” may include a predefined collection of hip hop genre digitalmusic and music video selections. The “Dance Package” may include apredefined collection of dance genre digital music and music videoselections. Content packages may also include a collection of content byone or more artists. For example, the “Best of Garth Brooks” package mayinclude digital music and music video selections featuring Garth Brooks.

The content identified by content column 1108 may be selected by a userat a retail location using a separate terminal (e.g., at a kiosk). Theterminal may first prompt the user to input a valid serial number (orother unique identifier) associated with the electronic media devicethat the user desires to update or customize. For example, the user mayread the device's serial number from a label on the active package orfrom the device itself. After a valid serial number has been inputted, alisting of all the updates and media content available for pre-storingor pre-loading may be displayed to the user at the terminal. Packages ofmedia content may also be displayed. The user may then select whichupdates to apply to the device and what media content to pre-store orpre-load onto the device. In some embodiments, certain patches andupdates (called “critical updates”) may be automatically selected.

The user may then be prompted to pay for the updates or media contentbefore the updates and media content are sent to the selected electronicmedia device. The terminal may also connect to a suitable bankinginstitution to authorize and process the payment, if required. A receiptfor the payment may be automatically sent to an email address associatedwith the user. In some embodiments, critical updates may be sent todevices requiring the critical updates automatically without the userselecting them. In this way, all electronic media devices may have themost up-to-date version of firmware and software available before thedevice leaves the retail location.

FIG. 12 shows illustrative process 1200 for storing or displaying mediacontent on electronic media device 100 (FIG. 1) in active packaging. Atstep 1202, power may be received by the device from the activepackaging. For example, power source 602 (FIG. 6B) may be connected tocontacts on a shelving unit, such as shelving unit 622 (FIG. 6B).Contacts on the active packaging, such as contacts 302 and 304 (FIG. 3A)may be coupled to wire traces (such as traces 212 and 214 of FIG. 3A).These traces may be in-molded or printed onto any suitable portion ofthe active packaging. The traces may route power (and optionally ground)to an interface or connector on electronic media device 100 (FIG. 1).For example, the traces may be coupled to a dock connector, which ismated to a 30-pin dock connector interface on the device. Power mayadditionally or alternatively be received at step 1202 via one or morewireless power techniques. For example, antenna 714 (FIG. 7A) or 722(FIG. 7B) may be connected to RF power receiver circuitry and used topower the device.

At step 1204, electronic media device 100 (FIG. 1) may determine ifbattery charging rules are defined. For example, battery charging rulesmay help reduce or limit the number of battery charge cycles while stillmaintaining a minimum battery charge level. If battery charging rulesare defined at step 1204, then, at step 1208, electronic media device100 (FIG. 1) may determine if the device battery should be charged basedon the charging rules. For example, control circuitry 106 (FIG. 1) mayaccess a set of charging rules stored on storage device 112 (FIG. 1).Control circuitry 106 (FIG. 1) may then compare any suitable devicevariables (e.g., the number and type of batteries in the device, thecurrent charge level of each battery, and the number of charge cycles)to the charging rules.

As an example, if the device battery is charged at a ¾ level (orgreater), then a charging rule may prohibit further charging of thebattery. Rather, any power delivered to electronic media device 100(FIG. 1) through the active packaging may power the device withoutcharging the battery. Various other charging rules may also be defined.If the device determines that the device battery should be charged atstep 1208, or if no charging rules are defined at step 1204, thenelectronic media device 100 (FIG. 1) may be powered and its devicebattery may be charged at step 1206. If the device determines that thedevice battery should not be charged at step 1208, then the device maybe powered without charging the device battery at step 1210.

After the device is powered, electronic media device 100 (FIG. 1) mayenable its wireless interface at step 1212. It may then receive mediacontent over a wireless network at step 1214. For example, the devicemay receive media content over a Wi-Fi, WiMax, or Bluetooth network insome embodiments. At step 1218, the device may determine if the receivedmedia content should be stored or displayed on the device. If thereceived content should be displayed, then at step 1220 the device maydisplay the received content. For example, control circuitry 106(FIG. 1) may cause the content to be displayed on output component 104(FIG. 1). If the received content should be stored, then at step 1216the device may store the received content (e.g., in memory 110 or onstorage device 112, both of FIG. 1).

In practice, one or more steps shown in illustrative process 1200 may becombined with other steps, performed in any suitable order, performed inparallel (e.g., simultaneously or substantially simultaneously), orremoved. For example, at step 1218, the electronic media device mayboth 1) store the received media content at step 1216 and 2) display thecontent at step 1220. For example, a database of advertising and mediacontent may be stored locally on each electronic media device. Thedevice may then select some content from the database of content fordisplay.

FIG. 13 shows illustrative process 1300 for storing or displaying mediacontent on electronic media device 100 (FIG. 1) in active packaging. Atstep 1302, power and data may be received by the device from the activepackaging. For example, power source 602 (FIG. 6B) may be connected tocontacts on a shelving unit, such as shelving unit 622 (FIG. 6B).Contacts on the active packaging, such as contacts 302 and 304 (FIG. 3A)may be coupled to wire traces (such as traces 212 and 214 of FIG. 3A).These traces may be in-molded or printed onto any suitable portion ofthe active packaging. The traces may route power (and optionally ground)to an interface or connector on electronic media device 100 (FIG. 1).For example, the traces may be coupled to a dock connector, which ismated to a 30-pin dock connector interface on the device. Power mayadditionally or alternatively be received at step 1302 via one or morewireless power techniques. For example, antenna 714 (FIG. 7A) or 722(FIG. 7B) may be connected to RF power receiver circuitry and used topower the device.

Data may be received at step 1302 via a direct data signal. For example,one or more of traces 406 and 408 (FIG. 4) may be in-molded or printedonto the active packaging. These traces may route a differential datasignal to a suitable interface on electronic media device 100 (FIG. 1).

At step 1304, electronic media device 100 (FIG. 1) may determine ifbattery charging rules are defined. For example, battery charging rulesmay help reduce or limit the number of battery charge cycles while stillmaintaining a minimum battery charge level. If battery charging rulesare defined at step 1304, then, at step 1308, electronic media device100 (FIG. 1) may determine if the device battery should be charged basedon the charging rules. For example, control circuitry 106 (FIG. 1) mayaccess a set of charging rules stored on storage device 112 (FIG. 1).Control circuitry 106 (FIG. 1) may then compare any suitable devicevariables (e.g., the number and type of batteries in the device, thecurrent charge level of each battery, and the number of charge cycles)to the charging rules. Various other charging rules may also be defined.If the device determines that the device battery should be charged atstep 1308, or if no charging rules are defined at step 1304, thenelectronic media device 100 (FIG. 1) may be powered and its devicebattery may be charged at step 1306. If the device determines that thedevice battery should not be charged at step 1308, then the device maybe powered without charging the device battery at step 1310.

After the device is powered, electronic media device 100 (FIG. 1) mayreceive media content via the direct data signal at step 1312. At step1316, the device may determine if the received media content should bestored or displayed on the device. If the received content should bedisplayed, then at step 1318 the device may display the receivedcontent. For example, control circuitry 106 (FIG. 1) may cause thecontent to be displayed on output component 104 (FIG. 1). If thereceived content should be stored, then at step 1314 the device maystore the received content (e.g., in memory 110 or on storage device112, both of FIG. 1).

In practice, one or more steps shown in illustrative process 1300 may becombined with other steps, performed in any suitable order, performed inparallel (e.g., simultaneously or substantially simultaneously), orremoved. For example, at step 1316, the electronic media device mayboth 1) store the received media content at step 1314 and 2) display thecontent at step 1318. For example, a database of advertising and mediacontent may be stored locally on each electronic media device. Thedevice may then select some content from the database of content fordisplay.

FIG. 14 shows illustrative process 1400 for displaying custom content onan electronic media device in active packaging. At step 1402, one ormore POM sensors may be used to determine the position of the devicewithin a row or stack. For example, POM sensors 118 (FIG. 1) may be usedto determine the location of the device within a retail location. Fromthe POM sensors, electronic media device 100 (FIG. 1) may determine, atstep 1404, if it is in the first position in the row or stack. The firstposition in the row or stack may be the position visible to consumers(e.g., not blocked by other packages or devices). To determine if it isin the first position, electronic media device 100 (FIG. 1) may accesssensor readings from one or more POM sensors (e.g., POM sensors 118 ofFIG. 1).

For example, an ambient light sensor integrated with or attached to eachelectronic media device may be used to determine which device is in thefirst position of a row or stack. The ambient light sensor may bepositioned near (e.g., above) the display screen of each electronicmedia device (e.g., electronic media device 100 of FIG. 1). Devicespositioned at the front of each row or stack in a display unit orshelving unit may be exposed to a greater intensity of ambient lightthan the devices behind another active package or device. The ambientlight sensor on each device may convert the intensity of ambient lightreceived by the sensor into a digital signal. When some thresholdintensity of ambient light is detected by the ambient light sensor of adevice, this device may determine that it is in the first position of arow or stack.

In other embodiments, to determine which device is in the first positionof a row or stack, some minimum distance to a nearby object may bedetected by a proximity sensor (e.g., an optical or infrared proximitysensor) integrated with or attached to each electronic media device. Forexample, devices in active packages positioned immediately behindanother active package may detect a very small distance to nearbyobjects. Devices positioned in the front of each row or stack, however,may detect some greater distance to nearby objects. Additionally oralternatively, a motion sensor (e.g., a passive infrared (PIR) sensor,active ultrasonic sensor, or active microwave sensor) integrated with orattached to each device may be used to detect motion in front of eachdevice or package. Packages positioned immediately behind anotherpackage may detect little or no motion while devices in the firstposition of each row or stack may detect some threshold level of motion.

In still other embodiments, the readings from more than one of anambient light sensor, a proximity sensor, and a motion sensor are used(e.g., in combination) to determine which device is in the firstposition of each stack or row. As a simple example, some minimumintensity of ambient light together with some threshold distance tonearby objects may be used to designate a device as in the firstposition for each row or stack.

If a device determines that it is in the first position of its row orstack, then at step 1406 the device may enable its display. If thedevice determines it is not in the first position, it may return to step1402 to determine its position once again. In some embodiments, toconserve power, a device may attempt to determine its position within astack or row once every X seconds, where X is any positive number. Atstep 1406, the device with its display enabled may also automaticallybegin presenting media content or advertising.

The device may continue to display media content or advertising untilsome movement event occurs. For example, the device may be removed fromthe display unit at step 1408. To remove the device from the displayunit, a consumer may physically pick up and remove the active packagefrom shelving unit 612 (FIG. 6A), 622 (FIG. 6B), or 804 (FIG. 8). Atstep 1408, electronic media device 100 (FIG. 1) may access POM sensors118 (FIG. 1). For example, readings from one or more of a motiondetector and an accelerometer (e.g., a dual-axis accelerometer) may beaccessed to determine if a sufficient movement event has occurred.Alternatively, one or more of POM sensors 118 (FIG. 1) may automaticallysignal control circuitry 106 (FIG. 1) when a sufficient movement eventoccurs.

If a sufficient movement event has been signaled, a custom message,media content selection, or both may be displayed on the device at step1410. For example, the message “Hello” may be displayed at step 1410with an introductory video clip of advertising relating to the device.At step 1412, the next device in the row or stack may then enable itsdisplay and become the new active device in that row or stack. In thisway, at least one device in each row or stack (e.g., the device visibleto consumers) may have its display enabled.

In practice, one or more steps shown in illustrative process 1400 may becombined with other steps, performed in any suitable order, performed inparallel (e.g., simultaneously or substantially simultaneously), orremoved.

FIG. 15 shows illustrative process 1500 for supporting a multi-screendisplay on a set of electronic media devices in active packaging. Atstep 1502, a data stream is received by electronic media device 100(FIG. 1). The data stream may be received at step 1502 over a wirelessnetwork or a direct data signal. For example, one or more of traces 406and 408 (FIG. 4) may be in-molded or printed onto the active packaging.These traces may route a differential data signal to a suitableinterface on electronic media device 100 (FIG. 1).

At step 1504, electronic media device 100 (FIG. 1) may determine if thereceived data stream defines location information for the device. Forexample, location information may be transmitted via the direct datasignal to an entire stack or row of devices in active packaging. Thedevices may be part of the same active package row, as shown in activepackage row 332 (FIG. 3D). If the received data stream does not definelocation information for the device, then at step 1506 one or more POMsensors may be accessed to determine the device's display location. Forexample, using an RF triangulation detector, the approximate location ofthe device may be determined using a suitable RF triangulationtechnique. RF fingerprinting may also be used to increase accuracy ofthe RF triangulation. Any other of POM sensors 118 (FIG. 1) may also beused to determine the location of the device.

At step 1508, the device's grid position may be determined from thelocation information received from the data stream or the POM sensors.For example, as shown in FIG. 9, the x-coordinate and y-coordinate ofthe device in the display grid may be represented as an ordered pair.Any other suitable data structure may be used in other embodiments.

After the device's position in the display grid has been determined,then at step 1510 media content may be accessed. For example, the mediacontent may be already stored in memory 110 (FIG. 1) or storage device112 (FIG. 1). Media content may also be received at step 1510 over awireless network or a direct data signal. At step 1512, the device maydetermine if it is the active device for its row or stack. For example,if the device determines that it is in the first position in the stackor row (i.e., the position visible to consumers), then the device may bedesignated the active device for that stack or row. If the devicedetermines that it is not the active device for that stack or row,illustrative process 1500 may return to step 1502.

If, however, the device is the active device, then at step 1514 thedevice may display a portion of the received media content. The portiondisplayed may be based, at least in part, on the device's position inthe grid. Each device may display its portion of a larger display. Forexample, using the 2.times.2 grid shown in FIG. 9, the device in activepackage 904 may display the upper left quarter of the display.Alternatively, each device may only receive its portion of the largermulti-screen display rather than receiving the entire multi-screendisplay feed. If each device only receives its portion of themulti-screen display, then the device may display its portion withoutdetermining its grid position at step 1508.

In practice, one or more steps shown in illustrative process 1500 may becombined with other steps, performed in any suitable order, performed inparallel (e.g., simultaneously or substantially simultaneously), orremoved.

FIG. 16 shows illustrative process 1600 for updating or storing contenton an electronic media device while housed in active packaging. At step1602, electronic media device 100 (FIG. 1) may receive power from theactive packaging. For example, power source 602 (FIG. 6B) may beconnected to contacts on a shelving unit, such as shelving unit 622(FIG. 6B). Contacts on the active packaging, such as contacts 302 and304 (FIG. 3A) may be coupled to wire traces (such as traces 212 and 214of FIG. 3A). These traces may be in-molded or printed onto any suitableportion of the active packaging. The traces may route power (andoptionally ground) to an interface or connector on electronic mediadevice 100 (FIG. 1). For example, the traces may be coupled to a dockconnector, which may be mated to a 30-pin dock connector interface onthe device. Power may additionally or alternatively be received at step1602 via one or more wireless power techniques. For example, antenna 714(FIG. 7A) or 722 (FIG. 7B) may be connected to RF power receivercircuitry and used to power the device.

At step 1604, the device's internal clock may be read. For example,control circuitry 106 (FIG. 1) may access an internal system clock ortimer. If, at step 1606, a predetermined amount of time has lapsed sincethe last update check, then at step 1608 electronic media device 100(FIG. 1) may enable its wireless interface. If the predetermined amountof time has not lapsed, illustrative process 1600 may return to step1604 to read the internal clock once again. The electronic media device(e.g., electronic media device 100 of FIG. 1) may check for updates onany suitable schedule (for example, every 30 minutes, every hour, oronce each day).

After the device's wireless interface is enabled, it may check forupdates at step 1610. For example, the device may access update table1100 (FIG. 11) and look up its serial number, network address, or otherunique identifier associated with the device. From update table 1100(FIG. 11), various updates and media content may be identified fordownload to the device. For example, firmware column 1104 (FIG. 11) mayidentify one or more new firmware versions to apply to the device.Application updates column 1106 (FIG. 11) may identify one or moreapplication updates or patches to apply to the device. Content column1108 (FIG. 11) may identify one or more media content selections (ormedia content packages) to pre-store or pre-load onto the device. Someor all of the foregoing updates and media content may have been added toupdate table 1100 (FIG. 11) from a separate terminal at a kiosk in theretail location. An additional charge may be associated with some of theupdates and/or content selections.

If at least one update is available for the device at step 1612, thenthe update or updates may be received by electronic media device 100(FIG. 1) at step 1614. The actual data files and media content may bereceived from any network server (e.g., web server or FTP server) ornetwork file system. A pointer to the actual data or media content mayalso be included in update table 1100 (FIG. 11). If no updates areavailable for the device at step 1612 (for example, the device's serialnumber is not present in serial number column 1102 of table 1100 (FIG.11)), then illustrative process 1600 may return to step 1604.

Finally, after the updates or media content are received, they may beautomatically applied to the device. For example, firmware updates andapplication patches may be automatically executed on the device at step1616. Typically, media content is simply stored onto the device (e.g.,onto storage device 112 of FIG. 1) for later access by a media playerapplication.

In practice, one or more steps shown in illustrative process 1600 may becombined with other steps, performed in any suitable order, performed inparallel (e.g., simultaneously or substantially simultaneously), orremoved.

Various configurations described herein may be combined withoutdeparting from the present invention. The above described embodiments ofthe present invention are presented for purposes of illustration and notof limitation. The present invention also can take many forms other thanthose explicitly described herein. Accordingly, it is emphasized thatthe invention is not limited to the explicitly disclosed methods,systems, and apparatuses, but is intended to include variations to andmodifications thereof which are within the spirit of the followingclaims.

We claim:
 1. A method of interacting with an electronic media device,the method comprising: powering the electronic media device while theelectronic media device is sealed within retail packaging; and receivingmedia content with the electronic media device while the electronicmedia device is sealed within the packaging.
 2. The method of claim 1,wherein receiving media content with the electronic media devicecomprises receiving media content via a wireless network.
 3. The methodof claim 1, wherein receiving media content with the electronic mediadevice comprises receiving media content via a wire trace.
 4. The methodof claim 1, wherein powering the electronic media device includesreceiving power from a radio frequency (RF) power receiver.
 5. Themethod of claim 1, wherein powering the electronic media device includesreceiving power from a wire trace on the packaging.
 6. The method ofclaim 1, wherein receiving media content with the electronic mediadevice includes receiving a video clip.
 7. The method of claim 1,further comprising: storing the media content on the electronic mediadevice.
 8. The method of claim 1, further comprising: displaying themedia content on the electronic media device.
 9. The method of claim 1,further comprising: determining whether a battery of the electronicmedia device should be charged based on predetermined battery chargingrules; and charging the battery based on the determination.
 10. A methodof interacting with a row or stack of packaged electronic media devices,the method comprising: determining a position of one of the packagedelectronic media device within the row or stack by using a sensor of thepackaged electronic media device; and enabling a display on the packagedelectronic media device when the packaged electronic media device isdetermined to be the first packaged electronic media device in the rowor stack.
 11. The method of claim 10, wherein the sensor of the packagedelectronic media device is a position, orientation, or movement (POM)sensor including an ambient light sensor, and wherein determining aposition of the packaged electronic media device comprises: measuringthe intensity of ambient light using the ambient light sensor; andcomparing the measurement to a threshold intensity value.
 12. The methodof claim 11, wherein the sensor of the packaged electronic media deviceis a position, orientation, or movement (POM) sensor including aproximity sensor, and wherein determining a position of the packagedelectronic media device comprises: measuring the distance to at leastone nearby object using the proximity sensor; and comparing themeasurement to a threshold distance value.
 13. The method of claim 11,further comprising: detecting movement of the packaged electronic mediadevice by using a sensor of the packaged electronic media devices; anddisplaying media content on the packaged electronic media device whenthe detected movement surpasses a predetermined amount.
 14. A method ofinteracting with a plurality of packaged electronic media devicespositioned in a grid, the method comprising: determining a grid positionof one of the packaged electronic media devices using a sensor of thepackaged electronic media devices; and displaying a portion of mediacontent on the packaged electronic media device.
 15. The method of claim14, further comprising: determining a grid position of a second one ofthe packaged electronic media devices using a sensor on the secondpackaged electronic media device; and displaying a portion of mediacontent on the second packaged electronic media device, wherein theportion displayed on the second packaged electronic media device isbased on the grid position of the second packaged electronic mediadevice.
 16. A method of interacting with a packaged electronic mediadevice, the method comprising: determining using the packaged electronicmedia device whether an update to the packaged electronic media deviceis available; and downloading the update to the packaged electronicmedia device if an update is available.
 17. The method of claim 16,further comprising: powering the packaged electronic media device. 18.The method of claim 16, wherein determining using the packagedelectronic media device whether an update to the packaged electronicmedia device is available includes enabling a wireless interface on thepackaged electronic media device.
 19. The method of claim 16, whereindetermining using the packaged electronic media device whether an updateto the packaged electronic media device is available includes reading aninternal clock to determine if a predetermined amount of time has lapsedsince a previous determination.
 20. The method of claim 16, furthercomprising: applying the update after the update is downloaded.